Polar+Bears

Polar Bears I don't know about you, but I cannot take a sad commercial. The ones that put me on the verge of tears are the commercials that have sad music playing in the back, and pictures of suffering animals, such as the polar bear. In this paticular commercial ([|click here]) they used children to state that facts that need to be addressed. Emotional appeal is mainly used in charity commercials, mainly to cause you to want to donate. Mainly the target audience for commercials with emotional appeal are the people who get emotional! They use it so you will feel sad for the animals/people and donate money to the cause.    home 